Book a FREE consultation  
For a free consultation or assistance, please call 020 7730 6666

Browse by Category

Shiseido Partners With RepliCel to Launch Hair Loss ‘Cure’ in 2018

2018According to Yahoo! Japan, the Japanese skincare and cosmetics company Shiseido has announced that its hair loss ‘cure’ should be ready to be made commercially available in 2018.

Shiseido has partnered with RepliCel Life Sciences on a ‘hair regeneration’ project which involves replicating follicles to combat both Male and Female Pattern Hair Loss and promote healthy regrowth. Although RepliCel previously announced the product could be ready as early as 2016, it appears the launch has now been delayed.

Pluripotent stem cells

Shinya YamanakaWe previously reported on the RepliCel method, which draws on the findings of Japanese scientist, Shinya Yamanaka (pictured), who won the 2012 Nobel Prize for Physiology or Medicine after discovering that mature cells can be converted into stem cells.

Whilst this ground-breaking cell regeneration development is being used to create ‘cell pharmaceuticals’ – which can help repair nerve damage – using the information to treat thinning hair is reportedly seen as the real ‘cash cow’ of regenerative medicine.

His pluripotent stem cell findings were recently furthered in specific relation to genetic hair loss by a team at the Sanford-Burnham Medical Research Institute in California. They found that human stem cells could be converted to dermal papilla cells, using the pluripotent stem cells. As dermal papilla cells are an integral part of the hair follicle formation and hair growth cycle processes, the study concluded that, following successfully regrowing hair in mice during trials, their method for inducing hair growth could also work on humans.

About the RepliCel process

In order to fully understand how the concept behind Shiseido and RepliCel’s method for restoring hair would work, it is necessary to first know what causes androgenetic alopecia.

Testosterone byproduct, DHT is found in the bloodstream of both men and women. In those with a genetic predisposition to hereditary hair loss, DHT attacks hair located around the top of the scalp by binding itself to the hair follicles. This on-going DHT onslaught gradually weakens the targeted follicles – a process technically known as ‘miniaturisation’. This causes the hair to thin and can potentially even lead to baldness which is where the hair follicle dies completely.

Shiseido and RepliCel’s technique revolves around re-activating the existing hair follicles. In order to do this, hairs are extracted from the scalp at root level – making it less invasive than a hair transplant – and specific cell populations are isolated from the person’s own healthy hair follicles. These cells are then replicated into the millions and injected back into affected areas of the scalp.

What is not immediately clear is how this procedure could be sold to the public; we assume it is likely to be delivered in the same format as some of Shiseido’s beauty treatments, so could perhaps take place in spa-type environments, as well as at dermatology and hair loss clinics.

Though it is unlikely to be suitable for home-use, we did find information from RepliCel which notes they are ‘also developing a propriety injection device optimised for the administration of its products and licensable for use with other dermatology applications’. We will report any new updates on these delivery systems, as soon as information becomes available.

Timeline for launch

According to a press release issued by RepliCel, Shiseido has an exclusive license for the hair loss product known as ‘RCH-01’ in certain Asian countries including Japan, China and South Korea. There is no mention yet as to when it will launch – although they expect it to be in 2018 – and whether it will be made available outside of these territories, through Shiseido or any other brand.

The product is currently undergoing ‘multiple clinical trials’ which will continue throughout 2015. Additionally, Shiseido is carrying out its own clinical trial ‘of RCH-01 and the device’ which has no date attached but is said to be scheduled to happen ‘in late prototype development’.

Where genetic hair loss is concerned, three years can be a long time. If you are concerned that you are losing more hair than usual and would like to investigate ways to prevent further shedding and regrow your hair, visit a hair loss specialist sooner rather than later. They can provide you with a diagnosis of your condition then tailor a personalised hair loss treatment plan featuring clinically-proven components which, if followed as directed, should start to produce visible regrowth results within the first three to six months.

The Belgravia Centre Hair Loss Clinic - Hair Loss Specialist ConsultationThe Belgravia Centre

The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the UK or the rest of the world. View our Hair Loss Success Stories, which are the largest collection of such success stories in the world and demonstrate the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time for our hair loss helpline or to arrange a free consultation.

Related Stories


7th June, 2018 at 4:22 am


Hello When this product will be ready its 7 june 2018 we will start into 2019 When it will ready please And how much it will cost And after how many days to get back my lost hair ??? Thanks beero :)

7th June, 2018 at 10:17 am

Sarah Belgravia

Hi Beero, no further information has become available regarding the Shiseido/RepliCel release date. This often means that the clinical trials are not running to schedule and the anticipated release date they had first estimated has to be pushed back accordingly. Other novel forms of hair loss treatment that are being developed have stated their likely release dates as 2021, which seems a much more realistic timeline to us. Until we have further information from those involved, however, we cannot provide you with a release date, costs or other details.

27th July, 2018 at 11:04 am


what progress hs been made? also, any info on pricing? no point, if its cost prohibitive

30th July, 2018 at 9:49 am


Not meaning to sound rude but when you've actually got the product could you please notify us. Selling "potential" and possibly/maybe/perhaps etc equates to false hope. Regards. ps: I've noticed when someone is on the verge of a hairloss breakthrough it gets pushed forward 3-5 more years. At this rate it would not be unrealistic that a male in his mid to late 30's will more than likely not see anything of substance in his lifetime .

30th July, 2018 at 10:34 am

Sarah Belgravia

Hi Domenic, we're not 'selling' anything here, we cover all significant treatments in development on this hair loss blog in order to keep our readers up to date on the latest developments. On the hair loss treatments section of our website you can find out more about the currently available clinically-proven options. We actually have an update on the fact that there appears to be a delay with this product coming on Wednesday so you can find out more by checking back then.

30th July, 2018 at 10:35 am

Sarah Belgravia

Hi Fritz, the clinical testing appears to have been finalised but there seems to be a hold up on Shiseido's side. We will be publishing an article on this on Wednesday so you can check our blog then for the latest update.

16th September, 2018 at 7:53 am


I will maybe looking to trial this process and looking at waiting for this new techkneek to be implemented. I guess you will need actual people to trial this process of hair cloning implants?

17th September, 2018 at 12:14 pm

Sarah Belgravia

Hi Nish, it is likely these trials have already been completed. Here's the most recent story about this product: Where is the proposed RepliCel/Shiseido hair loss treatment?

Comment on this article

* required field

Will not be published

Online Consultation

Submit an instant online consultation so that one of Belgravia’s hair loss specialists can diagnose your condition and recommend an effective course of treatment, wherever you live.