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Pink Procession for Princesses


Pink Car Rally The Belgravia CentreThe Little Princess Trust, a hair loss charity supported by The Belgravia Centre, is set to benefit from another unusual fund raising effort this August. Having already won a Queens Award earlier in the year, the Little Princess Trust stands to have its profile raised further thanks to a special rally travelling across the length of mainland Great Britain.

For the fifth year running, a convoy of pink cars will travel from John O’Groats, the most northerly tip of Scotland, to Lands End, the most southerly point of England. As the name suggests, the Pink Car Rally will be made up entirely of pink vehicles with drivers obtaining sponsorship from local people and businesses as they pass through.

Among the unusual vehicles taking part is a Steed pick-up made by Chinese car manufacturer Great Wall.

Cars for cash for wigs

The Little Princess Trust provides real-hair wigs to children who have lost hair through cancer treatments or as a result of autoimmune disorders like Alopecia Areata. Since its foundation in 2006, the Little Princess Trust has given away more than 1100 wigs to children.

Real hair wigs are costly, running at around £350 each, but the confidence boost provided by the hairpieces is priceless. Both children and families gain a psychological boost from receiving something as simple as a wig. This year, the Little Princess Trust hopes to give away a record number of 500 wigs to boys and girls and raise £10,000 in charitable donations.

Because of the delicate nature of the wigs’ construction (each strand of real hair is hand sewn onto a membrane base), the hairpieces have a lifespan of just four to six months. As a result, there is a constant need to create new funds in order for the Little Princess Trust to continue donating wigs.

An eye-catching display to raise awareness

Although the Pink Car Rally is intended to raise funds for the Little Princess Trust, participants are also keen to raise awareness of childhood hair loss issues. By drawing attention to conditions like Alopecia Areata, drivers and charity workers hope to reduce the stigma associated with hair loss and prevent those affected from feeling marginalised or self-conscious.

The team at The Belgravia Centre wish the drivers in the Pink Car Rally all the best in their journey and hope they reach their ambitious fund raising target. We also look forward to continuing our support for The Little Princess Trust and the children with whom they work. If you would like to make your own contribution to the work of The Little Princess Trust, please visit their website here.

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