An April 2018 market research study conducted by nutraceutical company Lycored, found that men in the UK and France are more open to taking skincare supplements than women.
Of the 480 participants, 74 per cent of the men taking part said they considered taking a nutritional supplement for their skin “normal”, whilst 58 per cent of female respondents felt the same.
Behavioural research has led retailers and practitioners in many sectors, from clothing brands to hair transplant clinics, to believe that men want a quick solution to everything. For instance, a number of stores tried moving their menswear to the ground or lower ground floors after retail intelligence discovered men were more likely to purchase clothes from shops where they could find everything they needed easily – including browsing straight aisles and not having to go upstairs.
A 2017 Barclaycard survey of men’s beauty and fashion shopping habits also revealed that 40 per cent of men will wait no more than 5 minutes to pay for their goods at a till.
Backing that theory, the Lycored research found that 37 per cent of men want to reduce how long their skincare routine take, compared to 28 per cent of women.
But does the suggestion that men would rather spend a minute taking a supplement to help boost their appearance also extend to hair, or hair loss?
Pill to cure baldness?
In a 2014 poll, a pill to cure Male Pattern Baldness was listed by 20 per cent of respondents as one of the future’s most desired inventions. Whilst a cure for baldness is still an unlikely prospect for the time being, there are already, effective clinically-proven topical and oral hair loss solutions being used worldwide by millions of men.
Belgravia clients – including Scott, who features in the video below – often comment on appreciating the fact that this type of daily routine, which involves applying their scalp solution and taking a tablet, is so quick that it easily fits into their everyday life. Continues below…
What can be confusing, however – as anyone who has ever seen social media selling posts for hair growth solutions, or YouTube videos promoting ‘natural hair loss cures’ will know – is the difference between a hair supplement and a hair loss treatment.
There are many hair growth supplements and hair vitamins that make claims with regard to treating hair loss; this is a fallacy. There are only two MHRA licensed and FDA approved hair loss treatments for men, and neither are in supplement or vitamin form.
It is important to distinguish between nutritional support products which may benefit the condition of the hair, and actual hair loss treatments that are medications designed by pharmaceutical companies and prescribed to treat Male Pattern Baldness.
These are very different products but can often be beneficial when used simultaneously. That way, whilst the clinically-proven drugs inhibit the root cause of hair thinning (DHT) and promote accelerated regrowth, the hair supplements can help to provide a targeted boost, ensuring the hair is as healthy and lustrous as possible.
In December 2016 a survey was carried out among regular users of Belgravia’s premium food supplements, Hair Vitalics. It found that 9 out of 10 felt the hair growth supporting supplements, containing biotin, zinc and selenium, benefitted their hair. The same number would also recommend Hair Vitalics to a friend or family member.
In order to make the formulations as highly-targeted and relevant as possible, Hair Vitalics comes in men’s and women’s variations. Hair Vitalics for Men is a highly-targeted one-a-day nutritional hair support, developed by Belgravia hair experts to support the normal functioning of healthy hair growth through its key components. It is not intended to replace a balanced diet but contains a blend of hair-friendly vitamins, minerals, amino acids and botanical extracts, including saw palmetto – an element not generally found on most people’s day-to-day menu!
Belgravia hair specialists generally recommend men looking to address thinning hair take this supplement as part of a holistic hair regimen that also includes clinically-proven hairloss treatments. But for those simply wanting to maximise their locks’ potential, Hair Vitalics for Men can be taken as directed, and bought directly from its dedicated website, without being a Belgravia Centre client.
The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the UK or the rest of the world. View our Hair Loss Success Stories, which are the largest collection of such success stories in the world and demonstrate the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time for our hair loss helpline or to arrange a free consultation.