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Hero by LPT Boys’ Hair Loss Charity Nominated for Starbucks Award

A British charity that provides real hair wigs for boys and young men whose hair loss has been caused by alopecia areata or cancer treatment is set to receive at least a £500 boost in a nationwide charity appeal.

Starbucks coffee cheer for good campaignHero by LPT was established earlier this year by the well-regarded Little Princess Trust charity which has already been offering real hair wigs to girls and boys for over a decade. Hero is targeted at young men and boys under 24 who are struggling to come to terms with hair loss caused by cancer treatment or other medical conditions.

Hair loss is hard to bear

Chemotherapy drugs regularly lead to pronounced shedding and, while hair can completely grow back within 12 months from the last chemo session, many people find the interim period extremely hard to bear. Radiotherapy treatment can also cause localised baldness which may be permanent. Likewise, those with the autoimmune disorder alopecia areata or its more severe related conditions often find it difficult to face the world with less hair than they have been used to. In some cases, they would relish the freedom that a wig would bring.

Hero by LPT is one of more than 200 charities that have been nominated by Starbucks and its customers around Great Britain as part of a ‘Cheer For Good’ campaign being hosted on the neighbourly.com website. The charity automatically qualifies for a £500 grant, and if its supporters are amongst the loudest “cheerers” on Neighbourly and Twitter then they have a chance of seeing that amount quadrupled to £2,000.

In extreme cases of alopecia areata, wigs are the only alternative to embracing the hair-free look, because treatment for the conditions Alopecia Totalis and Alopecia Universalis rarely leads to successful, sustained regrowth. Both of these diseases cause total hair loss on the head, with the latter adding complete baldness over the whole body as well. Whilst incredible progress is being made in in developing potential treatments for severe autoimmune alopecia, nothing has yet been made available for general use.

By contrast, alopecia areata treatment for the scalp-only, mild patchy version is possible, and Belgravia clients presenting with hair loss of this type often enjoy significant regrowth when they follow a tailored treatment course. This usually includes high-strength minoxidil from the available formulations at the in-house pharmacy which is applied topically to the scalp where it is needed. It cannot, however, be used by anyone under 16 years of age.

Hero by LPT wigs for boys with hair loss

Thousands of lives changed

The Little Princess Trust and Hero by LPT are two tremendous charities that have changed the lives of many thousands of children, and awareness about their work seems to grow every year. Last year The Little Princess Trust raised in excess of £4.5 million, which it spent on creating over 1,000 wigs for children and also funding more than a dozen important research programs for paediatric cancer.

In October 2017, Wendy Tarplee-Morris, co-founder of the charity, was a finalist in this year’s Daily Mail Inspirational Women of the Year awards, and there is little doubt that her work continues to be a remarkable and moving tribute to her five-year-old daughter Hannah, who tragically died after a battle with cancer in 2005.


circ - Belgravia Centre Hair Loss Clinic Near Liverpool Street LondonThe Belgravia Centre

The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the UK or the rest of the world. View our Hair Loss Success Stories, which are the largest collection of such success stories in the world and demonstrate the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time for our hair loss helpline or to arrange a free consultation.


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