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I recently watched a video on YouTube about fake before/after photos frequently being used not only in the hair loss industry, but in many other industries also.

It’s quite a popular video (I’ll pop a link up at the end of this post) so I’m sure many people worried about hair loss will see it.  So I thought it important that I confront this issue (seeing as we hold so many ‘before and during’ photos) and get something up on here just to explain our stance on the truth behind before/after (or as Belgravia calls them… ‘before and during’) photos.

The YouTube channell that posted this video is called ‘Bald Truth Radio’ – it’s moderated by a guy called Spencer Kobren who presents a radio show every week in the USA that’s related purely to hair loss and awareness about the genuine solutions available, and the not so genuine options.  We’re really supportive of Spencer and his show because he holds the same values as Belgravia and raises awareness in the USA (as we do in the UK) about the companies and products that give the hair loss industry a bad name.  As you will see – this particular video is mostly related to hair transplant organisations and explains how differences in lighting can make the thickness of hair in 2 photos of the same head, taken just moments apart, look different.  But I’m worried that this, or similarly misleading actions or claims happens with hair loss treatment organisations as well.

Adolfo Pirelli - Sweeney ToddThe video makes it clear that it is not a representation of the ‘handful’ of reputable and ethical surgeons (or in our case, treatment clinics).

Unfortunately the situation is the same in the UK.  There are a number of unethical organisations that do not have the facilities to offer the medically proven options for hair loss, so they sell treatments that are minimally effective or in many cases don’t work at all.

It’s interesting because I spoke to a friend of mine who spoke to his hairdresser recently about hair loss.  His hairdresser has the belief that all hair loss before/after photos are fake – and this leads me to believe that it’s possible this could be the belief of most (or many) people who see such photos.

As I’ve mentioned before, there’s a stigma about the hair loss industry. It’s often referred to as a ‘SNAKE OIL‘ industry… this is mostly because of its history.  For centuries salesman have talked about miraculous cures for hair loss and hair thinning – the most recent example of this was in the movie ‘Sweeney Todd’ where Sacha Baron Cohen (AKA Ali G / Borat) plays Adolfo Pirelli; Sweeney Todd’s rival barber who offered his audience a revolutionary (yet fraudulent!) ‘cure for hair loss’.

Before the last 20 years or so the only genuine solution for hair loss was what we now refer to as ‘non-surgical hair replacement’ – something better known as a hairpiece. But things have come a long way since the mid-80s.  There are now treatments that have been proven beyond doubt to prevent and reverse hair loss and are approved by the recognised medical governing bodies in the UK and USA.  They have undergone vigorous and extensive clinical trials to ensure their effectiveness and safety, and as a result, hair clinics that offer the correct specially tailored and monitored treatment courses are able to offer what could quite easily be referred to in many cases as ‘miraculous’ results for hair loss prevention… as shown in Belgravia’s ‘before and during’ treatment photos.

Belgravia holds what I believe to be the largest collection of such photos in Europe and most probably the whole world.  They are taken of every patient who visits the centre (only a small fraction of these are displayed on our website) and most are surpised at the results when they see their own photos a few months down the line.  There is no difference in lighting in each photo and they are not doctored in any way (apart from being cropped and resized for the website).

Hair Loss Photo-Scan Hair Loss Photo-Scan Hair Loss Photo-Scan
Month 1                                    Month 4                                  Month 8
Here’s an example of the photos that are taken throughout Belgravia
patients’ treatment courses.  Not all treatment users will respond as well
as this but some degree of regrowth will usually be seen

Here’s one of our recent comments, found in the comments book on Belgravia’s reception (you can see his photo-scans a few posts down) – “One of my friends told me about Belgravia Centre, then I had a look at the website where I saw some photos, but I couldn’t believe it.  Surprisingly, now I can’t believe my photo because it’s excellent result”. It’s a perfect example of how so many people feel… and unfortunately the way people feel before having seen it for themselves sometimes stops them from giving treatment a go.  But we find that the great majority of people who begin a treatment course don’t regret it – especially once they see their photo-scans.

Although many people see positive results from a hair loss treatment course within three months (as you can see in many of our hair loss photo-scans), we always advise at least 6 months to give treatment a sure chance to take effect.  So all it takes is a small amount of dedication to see for yourself what kind of results can be expected for you.  You can see our ‘SUCCESS STORIES‘ blog category, where we publish comments from patients who have used a Belgravia treatment course along with their photo-scans.  Most of the comments can be found in our comments book on Belgravia’s reception (unless they have been sent by email)… so you can take a look if you ever want to visit the centre for an examination.

Anyone who does take up a hair loss treatment course with the Belgravia Centre will also have the chance to be monitored with photo-scans so that you yourself have a visual refernece to the response that treatment has given, giving you the opportunity to decide 6 months or a year down the line whether you feel it is worth continuing with the treatment.

It’s an unfortunate fact that there are a number of unethical organisations in the UK (and it seems the USA also) but our advice is to make sure you do your research before trying anything to prevent your hair loss.  You can begin this research on our website, which we try our best to make as informative and impartial as possible, and which I believe is one of the best information sources for hair loss on the web. So here are a few links that will help you to begin your search for the optimum hair loss solution for you, not only from our website, but from some other good hair loss websites as well…

HAIR LOSS TREATMENTS – here you’ll find our information on the effective and proven hair loss treatments, and how to get the best out of them.

HAIR LOSS AWARENESS – information on what to look out for when searching for an ethical organisation without wasting any time or money.

HAIR LOSS SUCCESS STORIES – comments from hair loss sufferers that use Belgravia’s treatments along with their photo-scans so you can see for yourself how they responded.

VIDEO ON FAKE HAIR LOSS PHOTOS – this is the video I refer to in this story, posted on YouTube by ‘Bald Truth Radio’.

AMERICAN HAIR LOSS ASSOCIATION – I’ve discovered this website recently, and although it’s American, it holds some really good information that counts for the UK too.

This article was first published on 17th September 2008.

See Diya’s newest videos below, but please read this information first.

Diya has now been using a Belgravia Centre hair loss treatment course for 6 months. Here you will find his 6 month review and a direct comparison of his hair at month one and month 6. We received a comment when we published Diya’s first hair growth comparison (month 1 compared to month 3) – somebody said that the comparison would have been fairer and easier to compare had his hair have been a little shorter in the second video, to match the length of his hair in the first.  We took note of this and made sure that his hair was cut very short for the most recent video.

On doing this it has lead us to believe that Diya’s hair was in fact no longer in the 3 month video, but the hair is so much thicker that it gave this impression. If you go back to the 3 month comparison and observe the length at the sides of his head you will be able to see this for yourself. With this in mind we have invited Diya back for another comparison next week so that we can match the length exactly to the first video again. So be sure to check back.

The great news is that even with Diya’s hair much shorter than it was in month 1, you can still see the significant improvement that his treatment course has made. Take particular notice of the areas where Diya’s hair was thinner at day 1 on his crown and temples (top and front) – I think we can safely say he has made a full recovery!

SEE DIYA’S MONTH 1 AND MONTH 3 VIDEOS HERE. You can also see all our videos on the BELGRAVIA CENTRE YOUTUBE CHANNEL. We’ve got some very exciting ideas for future videos, including many more diaries, so please subscribe to the channel so that we can keep you up-to-date. You can also see these and all our other videos in high quality or HD on YouTube.

Here are the newest videos…

Video 5 – Day 179 (Month 6)

[flashvideo filename=”https://www.belgraviacentre.com/imagecentre/Videos/Diya_Month_6.flv” width=”425″ height=”240″/]

Video 6 – Day 1 to day 179 hair growth comparison

[flashvideo filename=”https://www.belgraviacentre.com/imagecentre/Videos/Diya_Month_6_Comparison.flv” width=”410″ height=”320″ /]

It may soon be possible to grow new hair follicles thanks to stem cell research. Scientists have already isolated the stem cells responsible for hair follicle growth and regenerated hair follicles in mice. And whilst we’ve been advised it may be some time until a 100 percent guaranteed cure for baldness is created, the foundations for a new hair loss treatment is firmly established. 

e300002In 2004, researchers at the University of Pennsylvania School of Medicine used sophisticated cell labeling techniques to track the death of the stem cells during normal hair growth and isolate them in adult mice. They transplanted an insoluble mixture of these cells into the skin of a different set of adult mice with no immune systems. The absence of an immune system prevented the mice from rejecting the stem cell transplant. Within four weeks, the transplanted cells made new hair follicles that produced new hair.

“Now that we can isolate stem cells involved in hair growth, we can develop targets for manipulating hair growth”, says study principal investigator George Cotsarelis, MD, Director of the Penn Hair and Scalp Clinic and Assistant Professor of Dermatology.

“The cells that we have isolated not only make hair follicles, but also can make other skin cells,” says Cotsarelis. “These stem cells are there for your lifetime and have a huge capacity to proliferate and regenerate.”

Not only do the findings have implications for hair growth, but also for burn treatments. Hair cannot currently grow through scars because the hair follicle has been destroyed. The hair may possibly be replaced via a hair transplant but it would depend on the severity of the scar, says Leonora Doclis, senior trichologist of the Belgravia Centre.

“A scar is basically a barren land,” she says. “You can try to fertilise it but if there’s not enough blood supply, then there’s currently not a lot you can do.” A solution however may be on the horizon.

In 2007, researchers found that hair follicles in adult mice regenerate by re-awakening genes once active only in developing embryos. It was previously believed that adult mammal skin could not regenerate hair follicles. In fact, investigators generally believe that mammals had essentially no true regenerative qualities.

In this study, researchers found that wound healing in a mouse model created an “embryonic window” of opportunity. Inactive embryonic molecular pathways were awakened, sending stem cells to the area of injury. The regenerated hair follicles unexpectedly originated from non-hair-follicle stem cells.

nictalopen1Researchers found they could make skin regenerate instead of just repair by introducing more wnt proteins to the wound which allowed them to take advantage of the embryonic genes to promote hair-follicle growth. They also found that they could stop the production of hair follicles in healed skin by blocking wnt proteins.

“We’ve found that we can influence wound healing [and] allow the skin to heal in a way that has less scarring and includes all the normal structures of the skin, such as hair follicles and oil glands, rather than just a scar,” explains Cotsarelis.

Not only that, it was discovered that increased wnt signaling doubled the number of new hair follicles, suggesting hair-follicle regeneration can be manipulated which will lead to novel ways to treat hair loss and hair overgrowth.

These findings go beyond just a possible treatment for male and female pattern baldness. If researchers can effectively control hair growth, then they could potentially find cures for people with hair and scalp disorders, such as scarring alopecia where the skin scars, and hair overgrowth.

“Although these findings are promising, we advise hair loss sufferers not to put all their eggs in one basket and wait around for a solution like this to come about. Years of testing would be required before any such solution was available, and there is no guarantee that such a procedure would ever be possible for humans, whose genetics are far more complicated than mice,” says Leonora Doclis.


(Images courtesy of e3000 and Nictalopen on flickr)

Related article

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cynergist1For most of us, the thought of going bald is an unpleasant one but a reality we must consider. However when a child is experiencing hair loss and imminent baldness is on the cards, the unfair reality can run much deeper than mere looks and have a deep-seeded psychological impact for that child. In ground-breaking research a gene has been identified that is responsible for the rare Hypotrichosis simplex condition.

The international research team headed by scientists at the University of Bonn is the first to identify a receptor that plays a role in hair growth. They now hope their research findings will lead to new therapies that will work with various forms of hair loss.

“Although Hypotrichosis simplex is very uncommon, it may prove critical in our search for understanding of the mechanisms of hair growth,” project leader Dr. Regina Betz from Bonn’s Institute of Human Genetics said.

Hypotrichosis simplex is a rare form of hereditary hair loss that affects only 1 in 200,000 people. Occurring in men and women, the extent of scalp and body hair loss is variable. In the case of hypotrichosis simplex of the scalp, sufferers experience a progressive, gradual loss of scalp hair beginning in the first 10 years of life, leading to almost complete loss of scalp hair by their 30’s. A few sparse, fine, short hairs can remain in some individuals and the body hair, beard, eyebrows, underarm hair, teeth, and nails develop normally. Hypotrichosis in its generalised form will cause loss of body hair in addition to scalp hair loss. The hair loss is diffuse and usually begins in early childhood and progresses until adulthood. Symptoms include sparse, thin or short hair and reduced hair growth, but the hair shaft generally appears normal. Hypotrichosis from birth has also been reported.

Hypotrichosis clearly compromises the anagen (growth) phase of the hair cycle. At fault is a genetic defect that prevents certain receptors on the surface of hair follicle cells from being correctly formed. For the hair follicle to function normally, messengers must bind to these receptors, triggering a chain reaction in the cell interior. The fact that a receptor plays a specific role in hair growth was previously unknown to scientists.

mzelle-biscotte2“We can now search selectively for related substances that may be used in therapies for very different types of hair loss,” Ivar von Kügelgen of from Bonn’s Institute of Pharmacology and Toxicology said.

Presently there is no cure for Hypotrichosis simplex. But, according to senior trichologist of the Belgravia Centre Leonora Doclis, you can treat the condition by helping the existing hair.

“At this stage you cannot add follicles but you can work with what you’ve got and strengthen and coarsen the existing hair,” she said.

The Belgravia Centre does not recommend hair loss treatments to children under the age of 16 but they do offer effective non-surgical hair replacement options to people of any age.

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A bald new fact: 1 in 7 men at risk

My daughter has alopecia areata – what can be done to help?

Is it possible to get a hair transplant from a donor other than myself?

We’ve heard it all before. A healthy individual loses around a hundred hairs a day. Nothing to worry about we’re told, as long as they are constantly replaced and the losses occur evenly around the whole scalp. But when hair loss goes well beyond this level it can become quite a problem – not only superficially but psychologically as well. It seems quite tedious to count each strand that falls out each day so how do we know if our shedding is considered normal or if it’s the start of something more serious?

DIY Test for Hair LossPerforming a standardised 60 second hair count appears to be a reliable method for assessing hair shedding, according to a report in the Archives of Dermatology. The study involving 60 healthy men (half aged 20 to 40 and half aged 41 to 60) without evidence of male pattern baldness or alopecia areata, set out to define the range of normal hair loss count and determine if shedding remains constant with age.

Background information in the report states there is currently no widely accepted or standard method for assessing the number of hairs shed daily and the belief that we lose 100 hairs per day is based on the assumption that the average scalp contains 100,000 hairs and that 10 percent of those hairs are in the telogen (resting) phase, which lasts for 3 months before the hair is shed.

All men in the study were given identical combs and shampoo and were instructed to wash their hair for three consecutive mornings. On the fourth day before shampooing, they were asked to comb their hair forward for 60 seconds over a towel or pillowcase of contrasting colour. The men combed their hair this way and then counted hairs shed for three consecutive days. This procedure was repeated by the men six months later.

Men in the 20 to 40 years age bracket shed 0 to 78 hairs, with an average loss of 10.2 hairs per 60 second test. Men in the 41 to 60 years age bracket shed 0 to 43 hairs, with an average loss of 10.3 hairs per 60 second test. The results were consistent over the three day period and when the procedure was repeated six months later in both age groups, the hair count did not change much.

The research concluded the 60 second hair count to be a simple, practical and reliable tool for monitoring conditions associated with hair shedding and that dependable results over an extended period of time are obtainable.

“Studies of the 60 second hair count in normal women and in the setting of hair disease still need to be performed,” write the authors of the study.

The study has provided a benchmark for measuring hair loss but it’s important to consider all factors that can influence hair loss, including genetics.

The Belgravia CentreThe Belgravia Centre

The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the UK or the rest of the world. View our Hair Loss Success Stories, which are the largest collection of such success stories in the world and demonstrate the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time for our hair loss helpline or to arrange a free consultation.


It will come as a breath of fresh air for parents to know that hair loss isn’t all just down to genes. Study findings from 2009 suggest that, the next time you experience hair loss, you may want to give your folks a break and take a closer look at your lifestyle.

Research conducted by scientists at Queen Mary’s University in London, England, has linked male pattern hair loss to increased levels of environmental pollution and the damaging effect of smoking. Genetic factors play the largest role in male pattern hair loss, but men who live in heavily polluted areas may experience hairloss sooner or more dramatically than those in less polluted areas.

Smoking-Bad-Habits-Lifestyle-Hair-Loss-MPBAir pollution and cigarette smoke

The research showed that various toxins, chemicals and carcinogens found in polluted air and tobacco smoke can damage keratins, the basic protein molecules that form the hair structure. As a result, hair becomes weak and brittle, hair growth begins to slow and the health of hair follicles and scalp tissues is heavily compromised.

“We think any pollutant that can get into the bloodstream or into the skin and into the hair follicle could cause some stress to it and impair the ability of hair to make a fibre,” researcher Mike Phillpott from the school of medicine at Queen Mary University of London said.

“If you stop smoking or live in an area with less air pollution, you may be less predisposed to hair loss,” he said. “There is an inherited basis to hair loss, but we have now identified environmental factors that are important too.”

Researchers plan to conduct further tests to pinpoint precise factors which may cause baldness, including trying to grow hair in different environments that are rich in nicotine and other pollutants found in air.

Belgravia Centre senior hair loss specialist, Leonora Doclis says even if these factors are not a direct cause of hair loss, they could trigger the onset or accelerate the process of male pattern hair loss. “There’s always been this debate but ultimately, if something’s bad for your health, it’s going to be bad for your hair.”

Genetic hair loss

Male pattern hair loss, otherwise known as androgenic alopecia or male pattern baldness, usually develops gradually, typically starting with the appearance of a thinning crown and/or thinning of the vertex or temples, forming a receding hairline. The condition affects men 80 per cent men from puberty up to the age of 70 with about two thirds of cases evident by the age of 45.

There are presently only two MHRA licensed and FDA approved, clinically-proven treatments for hair loss, and these help to inhibit the formation of the hormone dihydrotestosterone (DHT) – which causes thinning hair in the susceptible areas of the scalp by way of follicular miniaturisation – and increase localised blood flow, providing a good stream of nutrients and oxygen to promote hair growth.

These can be used individually or in tandem, and – either way – additional hair growth supporting products can also be added in to custom hair regimens and used alongside the primary treatments.

To find out which approach may be best for addressing your hair loss and preventing baldness, speak to a professional specialist. They will be able to diagnose your condition and offer informed hair loss advice plus treatment options based on your pattern of shedding, medical suitability and lifestyle.

Circ - Male Pattern Baldness hair loss treatment Belgravia Centre clinic LondonThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

Related Stories

We recently received a blog comment in response to one of our articles questioning the efficacy of the LaserComb and implying that the device’s ‘FDA clearance’ only refers to the safety of the device. After carrying out some research, it seems this is a common perception amongst the general public. So I contacted my good friend Randy Veliky, Chief Operations Officer at HairMax, to clear this issue up once and for all. Here’s what he told me:

“The HairMax is cleared for efficacy. We had to conduct clinical studies to demonstrate to the FDA that the product really grew hair”.

There is a page related specifically to this topic on the HairMax website, here it is – LaserComb Clearance.

So you see, the FDA required results of a strict clinical study in order to clear the LaserComb for hair loss prevention.

Name: Jay

Belgravia Centre VictoriaQuestion: I am a male aged 26 and losing hair at a fast rate. I was so concerned that I visited a clinic that advertises in the paper (not yours) and was shocked when they told me the cost would be £1200 for six months treatment. When I completed one of your online diagnostic forms I found out your costs are lower compared to other companies I have enquired with.

Does this mean the treatment isn’t as good? To be honest I felt I was being ripped off at the first centre I visited as the guy was a bit pushy and that also put me off. Can you help as I am nervous and quite sceptical even though it was a friend who mentioned your name?

Answer: When costs are low, the first thing that most people naturally think is that the product purchased won’t be as good as a more expensive option. In the case of Belgravia’s hair loss treatment courses this is not the case and I will explain why.

It’s an unfortunate fact that many of the hair loss organisations in the UK aim to make as much money as possible with little effort. Most of the centres do not offer the medically proven treatments for hair loss as they don’t have the medical facilities to do so (pharmacy / medical staff). These facilities take a lot of time, money and effort to set up and in the case of a pharmacy, need to be overseen by certain regulatory bodies.

The fact is, as well as having all of these facilities, which ensures we are able to provide the optimum level of treatment and service, Belgravia genuinely aims to make the products offered as reasonable as possible to the consumer. We’re not looking to make maximum profits from individual patients, but prefer to help a higher number of people at lower costs; this is why Belgravia has the largest client base of any single medical hair loss centre in Europe.

We guarantee that the Belgravia Centre offers the most effective hair loss treatment courses available whilst ensuring safety. These treatment courses include the medically proven treatments for hair loss specially combined to suit the individual, treatment course boosters and other services for which you can find more information on the hair loss treatments page.

In November 2008 the Belgravia Centre recorded its first set of video diaries from a patient using a specialised Belgravia combination treatment course – we believe his results to be the best for hair loss ever recorded on video – you can view his videos here – hair loss video diary. Our site also features hundreds of success stories that are updated and added to on a daily basis. They include comments and before/during treatment photos of Belgravia Centre treatment users. Our Facebook Page is also inundated with frequent wall posts from happy patients.

If you would like to arrange a free consultation at the Belgravia Centre to begin the process of hair loss prevention please contact us by message ot call the centre on 020 7730 6666.  Alternatively, you can complete our online diagnostic form for mail-order if you are unable to visit the centre.

In the exacerbated dog-eat-dog world of employment at present, it’s more vital than ever to have as many strings to your bow – or hairs on your head according to one expert – as possible.

Apparently the balding are at a distinct disadvantage, especially in today’s tight job market. With male pattern baldness affecting more than 50 percent of men, the remaining 50 or so percent are inferably snapped up first.

“If you’re looking for a job right now, if you match up a person with hair to a non-hairy person, the competitive marketplace tends to favour the people with hair,” said Dr. William Rassman, a hair restoration surgeon and author of “Hair Loss & Replacement for Dummies.”

Women are on a more even playing field, with roughly only 40 percent experiencing female pattern hair loss, and usually later on in life.

Dr Rassman says increasing the hairs on one’s head can boost self-confidence and even a career.

“Take a look at all the presidents of the U.S. How many of them were bald? Eisenhower was the last one. Hair like Clinton’s helps a lot, hair like Obama’s got helps a lot”, he said.

Clients of the Belgravia Centre, especially those in the performing arts, say they have greatly benefitted from the available treatments as you can see by viewing our hair loss success stories.

“The Belgravia Centre have added years to my modeling career”, said client Sean Moore, who has been a happy Belgravia patient for almost 10 years.

Male and female pattern baldness are hereditary conditions that can be treated at the Belgravia Centre. Our HAIR LOSS TREATMENTS page will give you an idea of the optimum treatment options and the likelihood of a successful response.

But, as Rassman says, a full mane’s value is incalculable.

“If you land the executive job you want because you look good, I don’t know how you put a value on that.”

If you’re interested in seeing how the Belgravia Centre can help boost your confidence – and hopefully your career – call to book a free consultation on 020 7730 6666, or message the centre. Or if you can’t get to our London centre, complete an online diagnostic form to take advantage of a mail-order hair loss treatment course anywhere in the world.

Back in August, The Times ran a Dear Sarah story about Viviscal, a supplement that purports to restore hair.

Does caffeine prevent hair loss?

The author wrote that they’d never tried it and it may or may not work. She recommended trying to find a trichologist and that Boots might have something that worked. Anyone could have written that. Fine, no problem.

Then J D Erhlich responded on the website with “I thoroughly checked out Rushton, Kingsley and other ‘experts’. These people are making money promising much– delivering NOTHING, BECAUSE THERE IS NO REMEDY FOR THIS COMMON KIND OF HAIR LOSS!”

Now, you see, that’s just plain rubbish. When a drug has gained FDA approval, it’s been scientifically proven to work. So saying it doesn’t involves a complete denial of science. Now, that’s become quite fashionable in the wibbly wobbly world we live in nowadays as people grasp at straws that might provide some extra stability. We all want some certainties in life, but actually one of the biggest source of certainty is science and research based knowledge.

Not only that, we create hair growth every single day and have done for years, and for thousands of people. Erhlich is just so wrong.

So we added our own comment.

And then we added another.

And then we tried again.

And The Times didn’t print any of those responses.

Why? We’ve no idea. Maybe for The Times it’s old news. Maybe they think we were promoting ourselves (we really weren’t, just trying to set the record straight).

So, for whatever reason, you can’t believe all you read in the papers.

But we know you know that. We know you’d take one look at Erhlich’s comments and disregard them. It’s an obvious case. What’s interesting is how much of this is happening in a much more subtle way across the whole of the press.

We’re not complaining, we’ve had good press coverage. We’re just saying it’s hard to find the information you need to make a great decision. That’s partly why we ran our secret shopper tests on hair loss clinics. We know we’re not an independent source of information, but we don’t know of any other direct comparison.

As for Viviscal, our view is: start with what’s proven to work. All the time you spend trying to work out whether this or that natural remedy is working or not, your hair follicles are dying off and your hair is getting thinner. The proven remedies work better if they are applied earlier. The Belgravia Centre offers medically proven hair loss treatments that work every day for our clients.