fbpx Book Raises Awareness of Alopecia in Children
Book a FREE consultation  
For a free consultation or assistance, please call 020 7730 6666

Browse by Category

Book Raises Awareness of Alopecia in Children


Maddie The Belgravia CentreA book about a 15-year-old American girl with Alopecia has been sold in 5 different countries around the world. ‘Maddie: Teaching Tolerance with a Smile’ was written by Sean O’Brien, a former high school classmate of its subject (Madison Woytovich)’s father. Unlike most books about hair loss conditions, it is aimed specifically at children, to help them understand more about Alopecia.

Raising awareness of childhood Alopecia

At the age of 5, Madison – known as Maddie to her friends and family – was diagnosed with Alopecia, and since then she and her family have been actively raising awareness of the condition.

Maddie’s parents, Betsy and Jeff, started a charity in 2004 called the Children’s Alopecia Project (CAP) to help and support other children suffering from hair loss and to offer support to the families of those affected. “We never hid from it,” said Jeff. “Maddie didn’t hide, so we went out and hit everybody over the head with Alopecia.”

Betsy added: “It helps people to understand, and that’s what it’s all about. We hope the book can raise awareness in schools and maybe help reduce the incidence of bullying. Kids can see that kids who have Alopecia look different, but really they’re just normal kids.”

What causes Alopecia in children?

Alopecia Areata is the sudden loss of hair, usually in patches. This happens because lots of hair follicles suddenly and prematurely enter the telogen (resting) phase, causing the hair to shed. The condition affects approximately one in a thousand people, and can occur during childhood or adulthood.

The cause of Alopecia Areata is unknown, but it is categorised as an autoimmune disorder. There are numerous potential triggers under investigation by researchers, including psychological or physical trauma, genetics, allergies, chemicals and infections.

The condition experienced by Maddie is known as Alopecia Universalis: this is the most severe form of Alopecia, because it results in the loss of all bodily hair. Extreme cases like Maddie’s usually cannot be treated, but less advanced cases can sometimes be halted in their progression. Anyone under the age of 16 who has noticed hair loss should consult their GP in the first instance.

The Belgravia Centre

The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our online diagnostic form from anywhere in the UK or the rest of the world. View our hair loss success stories, which are the largest collection of such success stories in the world and demonstrate the levels of success that so many of Belgravia’s patients achieve. You can also phone 0800 077 6666 any time for our hair loss helpline or to arrange a free consultation.

Online Consultation

Submit an instant online consultation so that one of Belgravia’s hair loss specialists can diagnose your condition and recommend an effective course of treatment, wherever you live.