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BBC Reports How People are Losing Their Hair for Alopecia Areata

We recently reported on an Alopecia Areata support group based in the North East of England, called Woman Warriors by Panache Group.

Following appearances on This Morning and widespread media coverage around the UK due to their new celebrity ambassador, actor Sherrie Hewson, some of the women have now taken part in a video for the BBC.

Rounding off this year’s Alopecia Awareness Month, which happens every September, the local BBC North East and Cumbria news put together an inspirational video regarding alopecia acceptance and educating people on the autoimmune disorder which disrupts the hair growth cycle.

It causes various degrees of suddenly occurring hair loss, from patchy spots on the scalp, to complete baldness from head to toe, and can be devastating to those affected.

Going wigless and shaving heads

As part of an awareness effort regarding Alopecia Areata, Woman Warriors by Panache Group organised a charity head-shaving event. Inspired by the men and women getting their hair cut off, some of the women with various forms of autoimmune alopecia also decided to go wig-less – one for the very first time. Continues below…

Talking at the event about how it felt to brave the shave, one of the Warrior Women admitted she was incredibly nervous and had cried a few times but, once her head had been shaved, she felt “liberated“.

In a heart-warming follow-up video posted to the group’s Facebook page, rocking her bald look and making a focal point of her eyes with some incredibly glam makeup, she noted the positive reaction she’d had from parents and children during the school run the next day. Although she explained she still had to debut her smooth scalp at work, she wasn’t worried about this next challenge as she had supportive co-workers who were all coming in with ‘crazy hair’ in a show of solidarity.

Common form of hair loss

Alopecia Areata is the second most common hair loss condition behind androgenetic alopecia – better known as Male and Female Pattern Baldness. Despite this, there is still relatively little known about its pathogenesis. Whilst a number of triggers have been identified – from sudden shock, intense stress and trauma to allergies and a potential genetic link – what actually causes the body to start attacking its own hair follicles remains something of a mystery.

Whilst there are a number of Alopecia Areata treatment options for the scalp-only form, there have been limited and largely unsuccessful choices for those with the more severe phenotypes, such as Alopecia Totalis and Alopecia Universalis. Now though, there are three separate pharmaceutical companies who have been awarded Fast Track or Breakthrough status by the Food & Drug Administration (FDA) in America, for a mix of topical and oral treatments they are currently working on to treat these conditions. Should all go well with the remaining clinical trials, it is hoped these drugs may be ready for prescription by 2022.


Circ - Belgravia Centre Hair Loss Clinics LondonThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.


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