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Popular millennial hair supplement brand Hairburst, whose range includes gummy vitamins and haircare products, has fallen foul of the UK’s advertising standards regulator, the ASA due to what it called ‘misleading’ claims.

These claims related to a number of its female-skewed products encouraging hair growth and reducing hair loss.

The retailer had four complaints lodged against it with the ASA relating to a number of products and, according to an August 16th report in Cosmetics Business, these were all upheld.

Unsubstantiated and misleading claims

gummy hair vitamins heart shaped

The four claims were as follows:

The first questioned whether the “efficacy claims relating to hair growth and hair loss” for the products ‘Volume & Growth Elixir’, ‘Shampoo & Conditioner For Longer Stronger Hair’ and ‘Lash & Brow Enhancing Serum’ could be substantiated and found them to be misleading.

The second claim found the product name ‘Volume & Growth Elixir’ to be misleading and questioned whether this could be substantiated

The third related to claims for the food supplement products ‘Healthy Hair Vitamins’, ‘Chewable Hair Vitamins’, ‘Hair Vitamins For Women 35+’, ‘Hair Vitamins For Men’ and ‘For New Mums’. It stated that these food supplements “were subject to Regulation (EC) No. 1924/2006 on nutrition and health claims made on foods (the Regulation), as reflected in the CAP Code, and breached the CAP Code.”

The last, fourth, claim stated that “the ad included claims to prevent, treat or cure disease, which were prohibited by the CAP Code.”

Hairburst defended each claim but lost its argument in relation to each point.

Biotin, zinc and selenium

The ASA ruled that the brand was making misleading claims, had breached CAP code and had “exaggerated the claims permitted in relation to the effects that the ingredients biotin, zinc and selenium can have on the hair.

These three key ingredients also feature alongside a number of other key vitamins, minerals, amino acids and botanical extracts in both the men’s and the women’s formulations of the Belgravia food supplement Hair Vitalics.

The permitted claim which specifically relates to these three ingredients is that they can help to maintain normal hair growth. Hairburst’s claims were considered to exaggerate the sanctioned wording which is based on an overview of the actions each element has on hair health.

Biotin, zinc and selenium are beneficial to the hair in different ways.

Biotin zinc and selenium contribute to the maintenance of normal hair

Biotin, also known as vitamin B7, is a water-soluble vitamin and enzyme cofactor which contributes to a normal energy-yielding metabolism. It also contributes to the maintenance of normal hair and skin. It is believed biotin can protect the hair against dryness and help to increase elasticity, potentially helping to deter hair breakage.

Zinc also contributes to the maintenance of normal hair, nails and skin. It contributes to normal protein synthesis, the normal function of the immune system and to the protection of cells from oxidative stress which has been linked to premature hair loss in young men. It also has a role in cell division.

A zinc deficiency can cause hair loss in the form of thinning hair from the temporary condition Telogen Effluvium. Recent research has also shown that women with Female Pattern Hair Loss could benefit from increasing their intake of zinc.

A separate study also showed that men with Male Pattern Baldness may benefit from upping both their zinc and biotin levels. As with all nutrients, it is best to get these naturally by consuming a varied, balanced diet. Whilst supplementation may be helpful for some, it should not be used to replace healthy eating.

Selenium is a trace element which plays an important role in the function of our immune system. It also helps protect cells and tissues from oxidative damage, as well as contributing to the maintenance of normal hair. It has been studied as a potential therapy for dandruff, however, the results were inconclusive.

gummy bear hair vitamins

No stranger to controversy

Hairburst is no stranger to controversy with regards to its advertising. The brand also came under fire with the ASA in January 2019 after celebrity influencers, including Hollyoaks actor Stephanie Davis, failed to disclose they were being paid to post about their hair vitamins.

They were pulled up by the Federal Trade Commission in the USA for similar reasons of social media influencer advertising non-disclosure in March 2017.

Furthermore, in March 2019 BBC reporter Omar Hamdi investigated claims and marketing tactics used by both Hairburst and SugarBear Hair, a similar American gummy hair supplement brand which is promoted by the Kardashians and Kylie Jenner who have also received official warnings from the relevant watchdogs over their failure to disclose their paid advertising relationships with the brand.

A BBC News report at the time of the X-Ray programme the investigation aired on stated that nutritional claims behind the gummies’ claims to promote hair growth were “based on “pseudoscience”” according to British Dietetic Association member and dietician Aisling Pigott-Jones.

The BBC also asked each of the brands whether it had any qualms about using social media and celebrity influencers who were clearly wearing wigs or hair extensions, to promote their ‘hair growth’ products.

The report states: “Asked whether it was misleading to plug their products using celebrities with hair weaves and wigs, the spokesperson [for Hairburst] said hair extensions could be a short-term solution for people waiting for their hair to grow… SugarBearHair declined to comment.”

The full list of complaints, arguments and the ASA’s ruling in this latest case against Hairburst can be found, here.


Circ - Belgravia Centre Hair Loss Clinics LondonThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

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Belgravia Centre Hair Loss Treatment Before and After Results - New Success Story

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Find out what this client had to say and see his regrowth results close up, or find out more about treating Male Pattern Baldness by clicking the buttons below…

(Results may vary and are not guaranteed)

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The Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

HairlossANSWERS - Click to Submit Your Query to Our Hair Loss Experts

Name: Sally

Question: I have been having thinning hair for a while which has been upsetting me so went to my doctor who said I have Female Pattern Hair Loss. They weren’t very helpful and I felt they were quite dismissive of my problem even though it is worrying me greatly and affecting my confidence. I didn’t feel comfortable asking them some of the questions I had so wondered if you might be able to help me instead. I wanted to know if this diagnosis means I will eventually go bald? And also I am obviously interested in hearing about ways to prevent this from happening as well as helping to thicken my hair. Many thanks.

Answer: Hi, Sally. Just to put your mind at rest and so you have a good knowledge of the basics of this condition, let me run through a brief overview of genetic hair loss before getting to your questions.

Female Pattern Hair Loss is an extremely common condition which affects the top of the scalp from the hairline and temples to the crown in those with the relevant genetic predisposition. It is permanent but can generally be well-managed using clinically-proven treatments.

It can present any time following puberty, though women generally start to notice the first signs of this type of hair loss – such as their hair having less volume, their ponytail looking thinner than usual, and/or a widening of the parting – from their 30s or 40s.

There is also anecdotal evidence to suggest the trend is moving more towards premature hair loss increasing, with women in their 20s often seeing these signs; this is thought to be down to the increasing pressures of modern life and our diets, given stress and elements such as nutritional deficiencies are established triggers of hairloss. At Belgravia we certainly have many Female Pattern Hair Loss treatment clients in their 20s.

Over time it causes gradually thinning hair in individuals with an inherited sensitivity to the hormone dihydrotestosterone (DHT). This is the result of DHT binding to the follicles located at the top of the scalp, slowly weakening them, resulting in increasingly finer hair being produced.

Although some people use the term Female Pattern Baldness, based on the men’s equivalent, Male Pattern Baldness, this is not actually accurate for women’s hair loss.

Whilst this condition in men has the same effects, it can lead to defined areas of complete baldness, such as either side of a receding hairline, at the crown or all the way along the vertex (top of scalp) from the crown to hairline.

It is rare to see this extreme in women; female hairloss tends to stop short of causing baldness though it can lead to significant thinning where the scalp becomes clearly visible in advanced cases. So, in answer to your question about if you will go bald from Female Pattern Hair Loss, in our experience it is highly unlikely.

With regards what you can do to treat female pattern hair loss and prevent further shedding, as before, this is a permanent condition but, although there is no cure for genetic hair loss, there are clinically-proven hair loss treatments available.

Minoxidil is applied topically and is both MHRA-licensed and FDA-approved specifically for this purpose. Using a tailored hair loss treatment course comprising high strength minoxidil can help to successfully manage your symptoms by promoting hair growth as well as helping to prevent hair loss in the future with on-going use.

In addition to this hair loss solution, additional hair growth supporting products such as low level laser therapy (LLLT) home-use devices – for instance the FDA-cleared HairMax LaserBand – which help to stimulate the follicles and strengthen the hair, may be useful, as may highly-targeted nutritional supplements designed to support the maintenance of normal healthy hair growth, such as Hair Vitalics for Women.

What we recommend is having a consultation – either online or in-person – with a dedicated hair loss specialist who can assess your scalp. They can then talk you through their diagnosis, appropriate treatment recommendations based on your medical profile, and additional considerations which may also need to be checked in some cases of women’s hair loss. These can include getting a blood test from your GP to ensure there is no underlying issue with zinc or iron levels, your thyroid function or various other common health problems which can cause excess hair fall.


Circ - Belgravia Centre Hair Loss Clinics LondonThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

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Belgravia Centre Hair Loss Treatment Before and After Results - New Success Story

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Find out what this client had to say and see his regrowth results close up, or find out more about treating Male Pattern Baldness by clicking the buttons below…

(Results may vary and are not guaranteed)

VIEW SUCCESS STORY

Treatment information


The Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

HairlossANSWERS - Click to Submit Your Query to Our Hair Loss Experts

Name: Dr. Adiluzzaman

Question: I have adverse effects of hair rebonding. How can I make a rapid recovery? Also how can I prevent further hair loss four days after rebonding. Probably the salon used a relaxer and I am now seeking your valuable advice for further prevention of hair and scalp damage and also other complications. Thanks.

Answer: Hi, Dr. Adiluzzaman. If your scalp is currently healthy and the chemical relaxer did not cause you any burns, there is no specific action necessary for your scalp.

This would suggest it was probably not damaged during the straightening process, also sometimes known as ‘rebonding’ as it involves breaking the hair’s bonds in order to achieve the desired sleek look.

You don’t mention any specific symptoms other than ‘hair and scalp damage’ which we would need more details about in order to address your concerns more thoroughly. However, if you are experiencing any hair loss or notice any skin problems such as a rash or burns (a potential sign of chemical trauma), please contact a local GP or dermatologist who can examine your scalp.

Hair Cuticle Health - Damaged hair v healthy hair diagram - hair breakage

They should then be able to recommend a suitable treatment for your scalp and any additional areas of your head and neck that may be affected, based on their findings.

If your hair was over-processed, you may experience hair breakage. This is where the hair has been weakened and snaps in two along the shaft; it does not affect the follicle. It can, however, make the hair look dry, thin and frazzled.

There is nothing you can do to prevent hair breakage once it has already happened; the best thing to do now would be to have the broken lengths of hair cut off and let new, healthier hair grow out without any further damage. This can be done by a hair-cutting technique known as ‘dusting’ if you are reluctant to lose too much length – your hairdresser should be able to advise you on the best course of action following a consultation.

If you had your hair relaxed by a professional hairdresser, it is unlikely you have experienced over-processing as they would have been trained to use the product in strict accordance with the manufacturer’s instructions. If you are in any doubt as to whether the hairdresser was properly qualified to carry out this type of chemical straightening we recommend speaking to the salon directly.

Your hair may have become over-processed if the relaxer cream was left on for too long, if it was too strong for your hair type, or if your hair was already very weak and brittle before the relaxer was used. However, as mentioned previously, a professional hairdresser would be able to recognise such problems and avoid them.

If none of the above apply to you, I would advise you to keep the hair as healthy as possible from now on.

There are a number of things you can do to help your hair’s health, for example avoiding strong heat such from styling tools including hair straighteners, tongs and even hairdryers. You should ideally avoid other strong forms of chemical hair processing such as perms, relaxers or bleach, particularly if you find your scalp is sensitive or the skin is broken.

We recommend using good quality moisturising haircare products such as shampoo and conditioner as well as leave-in conditioners or bond rebuilding ‘plex’ products to assist the hair’s recovery.

Support your hair health from the inside by feeding it nutrients via a good, balanced diet, including vitamins and minerals known to benefit the scalp and maintain normal hair growth. These include zinc, biotin and selenium and can also be found – alongside a wealth of other key vitamins, minerals, amino acids and botanical extracts – in Belgravia‘s highly-targeted one-a-day food supplement, Hair Vitalics.

In some cases low level laser therapy (LLLT), a red-light treatment delivered via handheld devices such as the FDA-cleared HairMax LaserBand, can also help to strengthen the hair and stimulate the follicles.

As we do not know your exact concerns, it is hard to answer your question exactly but you are welcome to contact us or come in for a consultation, for personalised advice. Otherwise we recommend keeping an eye on your hair and scalp health then, if you notice any problem with either, contact your GP or a dermatologist who can examine the problem area.


Circ - Belgravia Centre Hair Loss Clinics LondonThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

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Belgravia Centre Hair Loss Treatment Before and After Results - New Success Story

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This client has two separate conditions – Chronic Telogen Effluvium and Female Pattern Hair Loss which are being treated simultaneously.

Find out what this client had to say and see her regrowth results close up, or find out more about treating hereditary hair loss in women by clicking the buttons below…

(Results may vary and are not guaranteed)

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Chronic Telogen Effluvium Treatment


Circ - Belgravia Centre Hair Loss Clinics LondonThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

A clinical study investigated the hair growth effects of high strength minoxidil – the only current MHRA-licensed and FDA-approved topical hair loss solution for both men and women with androgenetic alopecia.

The findings showed that, when patients with Male Pattern Baldness or Female Pattern Hair Loss were predicted to be unresponsive to the minoxidil alone, using the prescription acne medication tretinoin alongside it significantly increased the number of patients who responded to treatment after five days by almost 50 per cent.

Acne spots tretinoin

Tretinoin effect on hair growth

Tretinoin is a prescription medication used in cream or lotion form for the treatment of acne; it is a vitamin A derivitive known as a retinoid.

This skincare ingredient was used in an April 2019 hair regrowth study designed to find a way to improve patients’ response to minoxidil hair loss treatment by teams of researchers from America, India and Croatia.

The corresponding study author, John McCoy of the Department of Research and Development at Applied Biology in Irvine, California, USA, wrote in the Dermatologic Therapy journal (doi.org/10.1111/dth.12915) of the minoxidil and tretinoin relationship:

“Minoxidil sulfate is the active metabolite required to exert the vasodilatory and hair growing effects of minoxidil. For hair growth, sulfotransferase enzymes expressed in outer root sheath of the hair follicle sulfonate minoxidil…

Retinoids have been reported to increase minoxidil response. The purported mechanism of action was retinoid modulation of skin permeation to minoxidil; however, evidence to the contrary supports retinoids increase dermal thickness.

In order to elucidate the effect of topical retinoids on minoxidil response, we studied the effect of topical tretinoin on follicular sulfotransferase. In this study, we demonstrate that topical tretinoin application influences the expression of follicular sulfotransferase.”

What researchers found was that, of their clinical trial participants who were initially predicted to be non-responders to minoxidil hair loss treatment for Male and Female Pattern Hair Loss, 43 per cent ‘converted’ to responders after 5 days of using additional topical tretinoin applications.

Useful information for developing future hair loss treatments

The researchers believe this novel study is the first to bring this interaction to light and, as such, its findings may be useful for the development of future pattern hair loss treatments for both men and women.

One consideration that is likely to need additional consideration, given we do not know the scope nor size of this multi-centre study, is the side effect profile of tretinoin.

Tretinoin is potent so is generally used in extremely small doses of 0.025% when treating acne. It is a known irritant which can cause side effects including skin redness, itching, dry skin, scaling and/or mild burning when applied to the skin.

However, many users tolerate this well, either straight away or after building up to the required daily dose in order to help increase their tolerance gradually.

Another aspect of Tretinoin’s use which may be particularly of concern, given this method would require it to, presumably, be applied directly to the scalp, is the question of photosensitivity.

Tretinoin can increase users sensitivity to the sun, making them more likely to experience sunburn and potentially placing them at a higher risk of melanoma.

The recommendation is currently that users limit their time in the sun, wear sunscreen daily and wear protective clothing when outdoors. Given the scalp is so exposed, users would almost certainly need to wear a hat whilst outdoors whilst using any tretinoin-based hairloss treatments.

Although this trial has seen positive results, there is still a long way to go before it can be fully established whether or not a beneficial, safe and tolerable relationship between minoxidil and tretinoin exists for hair growth in cases of Male Pattern Baldness and Female Pattern Hair Loss.

It should go without saying but for the sake of clarity, Belgravia does not advise any current tretinoin users to try this as a hair loss treatment, certainly not without the recommendation and close supervision of a dermatologist or medical professional.


The Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

Related Stories


Belgravia Centre Hair Loss Treatment Before and After Results - New Success Story

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Find out what this client had to say and see his regrowth results close up, or find out more about treating Male Pattern Baldness by clicking the buttons below…

(Results may vary and are not guaranteed)

VIEW SUCCESS STORY

Treatment information


Belgravia Centre Hair Loss Clinic Hair Loss Specialist Free ConsultationThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

HairlossANSWERS - Click to Submit Your Query to Our Hair Loss Experts

Name: Farhan

Question: I had bald spot on my beard 9 months ago I noticed my is coming little bit but growing white not black I’m very upset my hair isn’t growing back black.

Answer: Hi, Farhan. The hair loss you describe sounds like a form of Alopecia Areata – an autoimmune disorder whereby the body attacks its own hair follicles.

The type which specifically affects the beard area is known as Alopecia Barbae.

Although its precise cause has not been established, it can be triggered by various factors such as stress, illness, infection or dietary deficiencies, for example. It may also be idiopathic, meaning the reason it presents is unknown.

Alopecia Areata Barbae - Bald Patches in the Beard
An example of Alopecia Areata of the beard, known as Alopecia Barbae

Researchers have a number of theories as to the cause of autoimmune alopecia, from a genetic link to neurological involvement, but – for now – no concrete pathogenesis or pathophysiology has been uncovered to explain it.

Whilst Alopecia Areata, in its mildest form, causes patchy hair loss in the form of rounded bald spots that appear on the scalp, Alopecia Barbae presents, in most cases, as a small round bald patch around the jaw or chin area.

Normal hair growth tends to resume of its own accord within a few months.

This regrowth can be lacking pigment at the start, appearing cream or white as a result, but its original pre-alopecia colouring often returns as the beard hair keeps growing.

Belgravia specialises in non-invasive hair loss solutions and hair growth supporting products, including Alopecia Areata treatment, however these are only recommended for conditions whereby the scalp is the only area affected.

We do not treat forms of alopecia which affect other areas of the head nor the body – such as Alopecia Totalis and Alopecia Universalis and do not recommend using hair loss treatments intended for topical scalp use, high strength minoxidil, for example, for the treatment of patchy beards.

As you are experiencing facial hair loss I recommend you consult your GP or a dermatologist so they can firstly confirm the diagnosis of Alopecia Barbae, and secondly, check for any other underlying medical conditions. Once they have done this, they should be able to discuss whether any treatment is appropriate and, if so, what is most suited to you based on your medical profile.

If it is only the discolouration of the hair regrowth in your beard that you are concerned about, as before, this should return to normal within a few months, but in the meantime you could consider dying it. That way, if it is done properly, it should blend in with the rest of your facial hair while you wait for its natural colour to return. If you are unsure about doing this, a reputable barber’s which offers this service – often listed as ‘beard grooming’ or ‘beard styling’ – should be able to help you.


Circ - Belgravia Centre Hair Loss Clinics LondonThe Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.

Related Stories


Belgravia Centre Hair Loss Treatment Before and After Results - New Success Story

A new entry has just been added to Belgravia’s Female Pattern Hair Loss Treatment Success Stories gallery.

Find out what this client had to say and see her regrowth results close up, or find out more about treating hereditary hair loss in women by clicking the buttons below…

(Results may vary and are not guaranteed)

VIEW SUCCESS STORY

Treatment information


The Belgravia Centre

The Belgravia Centre is an organisation specialising in hair growth and hair loss prevention with two clinics and in-house pharmacies in Central London, UK. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the world. View our Hair Loss Success Stories, which includes the world’s largest gallery of hair growth comparison photos and demonstrates the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time to arrange a free consultation.