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‘Strength in Style’: Toni & Guy and Macmillan Charity Team Up

strength_in_styleOne of the UK’s leading cancer charities is teaming up with one of the nation’s most popular hair salons to provide specialist hair care advice and support to cancer patients. Macmillan Cancer Support have joined forces with Toni & Guy, in a partnership they have called ‘Strength in Style’.

The new service aims to give those affected by cancer specialist support and advice on caring for and styling their hair. Cancer sufferers often lose some or all of the hair due to chemotherapy drugs and other cancer treatments.

Lucy Robinson, Strength in Style consultant at Toni & Guy’s Walsall branch, commented, “We’ve learnt that for some people hairloss can be one of the hardest parts of cancer treatment, so we’re very excited to provide such an important service to people affected by cancer in the local community.”

Stylists to provide advice and support to cancer treatment hairloss sufferers

The service was launched earlier this year, with full roll-out in all Toni & Guy salons planned by the beginning of 2011. Hair stylists are given expert training in providing hair care and support for those affected by cancer-related hairloss. As well as learning about the effects of cancer treatments on hair, stylists will also be given training which will enable them to help clients to choose wigs, and provide advice on hair re-growth. Staff at Toni & Guy salons will also take part in a number of fundraising events for Macmillan Cancer Support.

A full list of salons is available here.

Chemotherapy patients often lose their hair because the drugs used during the treatment attack not only the cancerous cells but also healthy normal cells, such as those that make up the hair follicles. This can cause not only the hair to fall out, but can also halt growth of new hairs. Hair often falls out in clumps shortly after the treatment begins, and continues to do so until the end of the course of treatment. Fortunately, the hair loss experienced is not usually permanent and the hair will re-grow, but this can take up to a year after treatment cessation for full re-growth.

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