WE CAN HELP
Book a FREE consultation  
For a free consultation or assistance, please call 020 7730 6666

Browse by Category

North London Alopecia Schoolgirl Becomes Internet Sensation

Joelle Amery Singer Alopecia The Belgravia CentreLife has changed dramatically for North London teenager Joelle Amery since she became a YouTube celebrity with her hit song ‘Big in LA’.

In 2013, the 14-year-old uploaded a self-penned song called ‘Big in LA’ on to YouTube. The accompanying home-made video clip was shot during a family vacation to the US, and features Joelle living her fantasy life in sun-soaked LA. The video quickly went viral, and has led her to several US television appearances.

In the clip, Joelle looks like a typical schoolgirl. But many have been surprised to learn that her luscious brown locks are in fact a wig. Since the age of eight, Joelle has been living with Alopecia Universalis, a rare condition in which all hair on the body is lost – including eyebrows and eyelashes.

Alopecia Universalis: the rarest form of Alopecia

Alopecia Universalis is the rarest and most severe form of Alopecia, causing total loss of hair across the scalp and body. The condition exists from birth, though may not present itself until later on in life. While this severe form of the condition is very difficult to treat, some sufferers do spontaneously experience hair regrowth years later.

Joelle’s mother Michelle first realised her daughter was experiencing hair loss soon after she finished Year 4: ‘When I brushed her hair after a shower, I saw there were massive patches where I could see her scalp. I can still remember my utter shock as it started blocking up the plughole. I tried to hide her hair loss from Joelle but within a few weeks all her lovely long brown hair had fallen out. ‘

Joelle suffered bullying at school due to her appearance, with other children calling her names like ‘cancer girl’, or whispering about her whenever she entered the room. Joelle said of this difficult period: “During the school day, I would try and hold all my emotions in. Then the moment I got home, I would shut the front door behind me and collapse in tears.”

Sharing her experience with others

Through writing and sharing her music with others, Joelle found the courage to show the world what she really looks like. To date, she has made several US television appearances and attended photo shoots without a wig, determined to bring more awareness to the rare condition.

The brave teenager has said of her experience: “Alopecia has been the breaking of me, but also the making of me.”

The Belgravia Centre

The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our online diagnostic form from anywhere in the UK or the rest of the world. View our hair loss success stories, which are the largest collection of such success stories in the world and demonstrate the levels of success that so many of Belgravia’s patients achieve. You can also phone 0800 077 6666 any time for our hair loss helpline or to arrange a free consultation.

Share this article

No Comments

No comments yet.

Comment on this article

* required field

Will not be published

Online Consultation

Submit an instant online consultation so that one of Belgravia’s hair loss specialists can diagnose your condition and recommend an effective course of treatment, wherever you live.

31 Oct

Hair Growth Success: “…most of my hair has grown back!..”

“I am very happy with the results.  Have done 13 months and most of my hair has grown back!  Amazing!” Jas Age: Early 30’s Diagnosis:  Male Pattern Hair Loss

Read full article »
31 Oct

Actor James Franco Reveals Widow’s Peak in Spooky Snap

We’ve just got used to seeing actor James Franco sporting a completely bald head – not from hair loss but after the 36-year-old shaved off his signature tousled locks for his role in the film Zeroville. The selfie king, who is currently filming, seemed proud of his transformation, posting a selfie on Instagram with the caption “Bald […]

Read full article »
30 Oct

Hair Loss Success: “…Very Happy With The Treatment Here…”

“Very happy with the treatment here would recommend thoroughly” Rajdeep Diagnosis: Male Pattern Hair Loss Review left on the Belgravia Centre’s facebook page

Read full article »