Book a FREE consultation  
For a free consultation or assistance, please call 020 7730 6666

Browse by Category

Cancer Survivors Protest Against ‘Fake Bald’ Celebrities

A campaign by YOU magazine in South Africa has come under fire from outraged cancer survivors after creating a controversial cover with a model sporting a bald head, digitally-shaven using image manipulation software.

The magazine’s front cover showed model Lee-Ann Liebenberg proudly sporting a bald head, but it was later revealed she had not actually shaved her head in support of hair loss caused by chemotherapy – instead retouchers at the magazine had used Photoshop to remove her hair.

Cancer Survivors Protest Against 'Fake Bald' CelebritiesA surprising response

Lucy Balona, head of marketing and communications for Cansa, the Cancer Association of SA, said that they had been consulted by the magazine prior to the campaign’s launch, and that they had no reservations, as they had previously partnered with Marie Claire magazine for a similar celebrity campaign.

Balona commented, “It was done by a previous magazine and we had such a positive response. So we were surprised by the negative reaction.”

“Cancer can’t be photoshopped”

As well as the cover model, five other celebrities connected to cancer survivors participated in the campaign, including Zakeeya Patel and Elma Postma. Cancer survivors took to the magazine’s Facebook page to comment.

Raymond Strodl posted, “As a cancer survivor, I find this offensive. It is not a joke and cancer cannot be photoshopped away.” Another user urged the magazine’s readers to complain to the press ombudsman, posting, “It is unacceptable to publish fake photos of so-called celebrities pretending to support cancer awareness.”

No offence intended

Whilst the feedback received by Cansa was mostly positive, the negative feedback must be respected. Balona said, “We work a lot with cancer survivors. We didn’t realise they would be upset by it and we apologise for any offence caused.

Linda Pietersen, editor of YOU, supplied the following press release in response to comments:

For many celebrities, their hair is an integral part of their public image. So we love that so many have been brave enough to have our picture researchers ‘shave’ off their hair. We often cover heartbreaking news stories related to cancer, but we wanted to do something that would make everyone sit up and take notice. And our instinct to involve celebrities was not wrong.”

Chemotherapy, the form of treatment most commonly used for cancer, can cause hair loss when the drugs used in the treatment attack healthy cells and hair follicles as well as cancerous cells. Treatments such as cold caps can be used to reduce circulation to the scalp, preventing hair loss caused by chemotherapy, and it’s hoped that in future, treatments will be available which don’t cause hair loss as a side effect.

Belgravia Centre Hair Loss ClinicThe Belgravia Centre

The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. If you are worried about hair loss you can arrange a free consultation with a hair loss expert or complete our Online Consultation Form from anywhere in the UK or the rest of the world. View our Hair Loss Success Stories, which are the largest collection of such success stories in the world and demonstrate the levels of success that so many of Belgravia’s patients achieve. You can also phone 020 7730 6666 any time for our hair loss helpline or to arrange a free consultation.

Related stories:

Does Chemotherapy Always Cause Hair Loss Headstrong Launches Glasgow Support Group for Cancer Patients With Hair Loss Breast Cancer Survivor Told She Is 'Not Bald Enough' for TV Awareness Feature
Does Chemotherapy Always Cause Hair Loss? Headstrong Cancer Support Group for Chemotherapy Hair Loss Sufferers Launches in Glasgow Writer ‘Not Bald Enough’ for TV Breast Cancer Feature
Share this article

No Comments

No comments yet.

Comment on this article

* required field

Will not be published

Online Consultation

Submit an instant online consultation so that one of Belgravia’s hair loss specialists can diagnose your condition and recommend an effective course of treatment, wherever you live.

24 Feb

Guidelines Revised for Hair Pull Test Used in Assessing Hair Loss

One of the tools that can be used in assessing whether or not someone is experiencing certain types of hair loss is known as a hair pull test. This involves exactly what you’d expect: a small cluster of hairs is gently pulled to see how many fall out. Unfortunately, this is not a hugely scientific way […]

Read full article »
23 Feb

Success Story Alert! New Male Hair Loss Treatment Entry

A new entry has just been added to Belgravia’s Male Hair Loss Treatment Success Stories gallery. This case of hereditary hair loss is improving since the patient started using his bespoke Belgravia treatment course. Find out what this client had to say and see his regrowth results close up, or find out more about treating Male Pattern […]

Read full article »
23 Feb

Study Explores Impact of Permanent Hair Loss from Scarring Alopecia

The kind of hair loss known as Scarring Alopecia is often permanent, with hair follicles destroyed by the condition Cicatricial Alopecia. This is certainly true in cases of Central Centrifugal Cicatricial Alopecia (CCCA), which is believed to be linked to or synonymous with a condition named Follicular Degeneration Syndrome, itself also known as Hot Comb Alopecia – […]

Read full article »