The airline industry is being hit hard by the global recession, with more people choosing to holiday at home and the cost of fuel rising as global oil supplies dwindle. So the people responsible for keeping the airlines in business are vying to come up with the most original and inspiring ways to promote their brands. Earlier this year, Air New Zealand launched an unusual advertisement campaign after searching worldwide for 70 bald people who were willing to have temporary tattoos on their heads and then stand in queues at three airports. The tattoos were promoting a new system designed to cut down waiting time at check-in. The candidates could choose from a payment of $NZ1000 (£350) or a round-trip ticket to New Zealand.
Terry Gardner, a 50 year old legal secretary from California, elected to become a ‘cranial billboard’ for the airline. After shaving her head, her brother thought she was having a breakdown and sent the police round to check up on her. The police were convinced of her story when she showed them the back of her head which displayed the words “Need A Change? Head Down to New Zealand. www.irnewzealand.com”.
While most people would not go to such extremes to earn some money, the bald branding campaign has fulfilled its brief – it got people talking about the airline. Another ‘cranial billboard’, 41 year old carpenter Glenn Faulkner, said that he had about 40 enquiries a day about the promotion.
While the hair of those involved in this campaign may grow back, for some people, going bald is not a matter of choice and many would not choose to attract attention to their baldness with a tattoo. If you are experiencing balding and have no plans to become a ‘cranial billboard’ then help is at hand.
The Belgravia Centre has over thirty years experience treating hair loss in men and hair loss in women that, if left untreated, may lead to baldness. Hair loss medications such as Minoxidil and Propecia have been proven to prevent hair loss and help re-growth and are particuarly effective when used with hair growth boosters as part of an indidualised treatment program.
If you would like a free consultation with one of our hair specialists, please call on 020 7730 6666 or message the clinic. Alternatively you can complete the online diagnostic form and we will be in touch.