Hair product company Aveda is being taken to court after it was claimed that their Invati hair loss treatment products do not work. Aveda had billed the product line as “nature’s solution for thinning hair,” and charged over $100 (£86) for the shampoo, conditioner and ‘scalp revitalizer’ set.
Of course, there are many products out there that can make hair appear thicker, but Aveda has specifically claimed that using the three products as directed reduced hair loss by 33% during a twelve week clinical test. However, the products have not been licensed by the MHRA or approved by the FDA as hair loss treatments, an important benchmark in ensuring that the product can achieve what it states it can.
“The Products do Nothing of the Sort”
The complaint, which has been brought by lead plaintiff Rivkie Berger, disputes Aveda’s claims. The suit argues that “in reality, the products do nothing of the sort and have no such capabilities” in terms of treating hair loss. The complaint goes on to state that: “This false and misleading marketing enables defendants to unfairly capture sales that it would not make but for its deception, and also charges consumers a premium based thereon.”
The lead plaintiff, Berger, had purchased Aveda’a Invati products back in March and purportedly saw no results. Berger has asked the court for preliminary and permanent injunctions requiring the company to stop advertising that its products combat hair loss. Berger has also requested that Aveda be forced to return all revenue made from the product.
Whilst the suit does not list the number of plaintiffs, it says its goal is to remedy the “ongoing deception” of thousands of California consumers “harmed” by Aveda. If the suit is won, there is the potential that similar complaints will be brought against the brand from elsewhere. The Invati range is also sold in the UK, at salons and online via the Aveda website.
Proven Hair Loss Treatment
At present, there are only two clinically proven hair loss medications available. The first of these, Propecia, is an oral tablet that works by blocking DHT, the hormone that causes thinning atop the scalp in those with a genetic predisposition to hair loss. Propecia is only suitable for use by men.
The second medication, minoxidil, is a topical treatment for both men and women. Belgravia produce minoxidil in a variety of strengths, enabling a hair loss specialist to recommend the ideal daily dosage for your individual case up to our high strength minoxidil cream, which is particularly effective for stubborn hair loss.
The two clinically proven medications are highly complementary when used together. A Belgravia hair loss treatment plan also contains a variety of hair growth boosters, such as the LaserComb, which enhance results and ensure that hair is kept in the best possible condition. For an idea of the results that proven hair loss medication can achieve, take a look at the photographs on the success story blog.
The Belgravia Centre—————————————————————————————————–
The Belgravia Centre is the leader in hair loss treatment in the UK, with two clinics based in Central London. We offer clinically proven treatments for hair loss, as part of comprehensive treatment programmes offered by our hair loss specialists. Our in-house pharmacies produce high-strength medications for hair loss that contain medically proven ingredients and are available at no other clinic worldwide. Treatment programmes are available by visiting the centres or for home-use, anywhere in the UK or the rest of the world. View our hair loss success stories, which are the largest collection of such success stories in the world and demonstrate the levels of hair regrowth that so many of Belgravia’s patients achieve. You can also phone 0800 077 6666 for our hair loss helpline or to arrange a free consultation.